The M.E.N. Arena has attracted a huge number of customers since opening its doors in 1995, as it is Europe's largest concert venue. The opening event held there was a performance by Torvill and Dean, as part of their farewell tour. The venue attracts over a million customers each year for concerts and family shows alone, making the venue one of the world's busiest indoor arenas, in regard to this the M.E.N. Arena was named "International Venue Of The Year" in 2002 by concert industry insiders in the 'Pollstar' awards, and was nominated in the same category in 2002, 2003, 2004, 2005, 2006, 2007, 2008 and 2009.
The M.E.N. Arena was also named "Busiest Arena Venue In The World", based on ticket sales for concerts in 2003, 2004, 2005, 2006 and 2007 beating competition from other indoor arena's including New York's Madison Square Garden and London's Wembley Arena. (2007 figures) The Arena has also been named the 'World's Busiest Arena' of the last five years (2001–2007) based solely on ticket sales for concerts, attracting five and a half million customers to concerts. The MEN Arena was voted Europe's Favorite Arena' at the TIP Awards for 2008 voted for by the numerous touring companies that bring the shows to the venue.
In 2007, the Arena was named 'World's Busiest Arena' for concerts for a record fifth time, the top ten venues in 2007 were.
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